12-28-2010 - Cut Rite Instruments (CRI) hits record on-line sales through media and marketing campaigns. Utilizing on-line sales tools such as Net32, Monster Marketplace, Amazon and its own shopping cart, http://www.BurCRI.com, Cut Rite instruments has made a huge presence in the dental market in 2010. "When we set forth our strategic goals for 2010, we knew we had to build a better awareness of our brand." said Matthew Hooper, Chairman of the Board leading the corporate oversight for the investment company that took an equity stake in CRI in 2009. "Cut Rite was looking market traction to lower cost off-shore competitors. Utilizing social media like Facebook, Twitter, email campaigns, blogging were all critical parts of our internet marketing strategies for search engine optimization. Cut Rite was the 40 year old Dental Instruments business no one had ever heard of, we needed to change that and change it quickly." said Hooper. Cut Rite has created a strong presence in the social media space. With hundreds of dentists as Facebook Friends and Twitter Followers, Cut Rite social strategies seem to be paying off. This year Cut Rite was able to acquire several domestic dealer relationships, and is negotiations with European and South American dealers, with many more inquiries coming in weekly. "Our family and employees are highly skilled engineers and production workers, but marketing and sales has always been a weak spot for us." Says Nicole Michael, President and daughter of Cut Rite Founder Klaus Schneider. "Building a sales and marketing presence was a major part of getting investors behind us. We knew we had a great product, the problem was getting the dental market to know about us. With this strong momentum in the market and greater awareness of our business and product lines, we are looking forward to strong growth and expansion in 2011." Cut Rite Instruments is a U.S. company that manufactures FG Rotary cutting instruments for the Dental, Surgical markets. For more information about Cut Rite Instruments, visit them on line at www.cutriteonline.com or call (508)967-2709
09-01-2010 - Cut Rite Instruments (CRI) North Dighton, MA US Manufacturer of FG Dental instruments today announced the introduction of it's latest product line to the market, The Terminator(TM). The Terminator(TM) offers the most aggressive cutting and grinding for crown and bridge preparation on the market. It's superior ability to perform at lower cutting temperatures and yet removal material at high rates reduces the time a dentists has to spend in the chair. "Dentists are going to love this new FG rotary cutting instrument." Says Nicole Michael, president of Cut Rite, "time is money, and the faster the Dr. can perform the C&B prep, the faster they can move to the next patient." The unique properties of The Terminator(TM) are yet again another clear cut example of innovation and engineering happening from Cut Rite Instruments. Contact Cut Rite instruments for more information. Info@CutRiteOnline.com or (508)967-2709
04-20-2010 - Cut Rite Instruments (CRI) North Dighton, Massachusetts manufacturer of dental FG diamond rotary cutting instruments launches ad campaign on new dentist focused media distribution. State of Dentistry, launched as a single point of reference for dentist to find late breaking news on techniques, certifications, compliance and practice development. "Advertising to this target market gives us an opportunity to really build our brand recognition" said Matt Hooper, CEO of Cut Rite. "Building an identity in an entrenched market like dental instruments is a challenge, but with creative partnerships with organizations like State of Dentistry we will be able to make an impact", hear the exclusive interview with Matt Hooper and Larry Jacobs from State of dentistry here.
02-28-2010 - Cut Rite Instruments (CRI) doubles manufacturing capacity of FG diamonds and rotary cutting instruments for the dental market at North Dighton, Massachusetts manufacturing plant. "After 3 months of planning, designing and working with local craftsmen we have finally finished our new diamond and Kool Abrasive plating system." said Nicole Michael, President and daughter of late founder. "This new system was designed by my father before he passed away, and completed by my brother, Mark Schneider who leads our engineering team. This is a revolutionary new way to plate metals with diamond and crystals, while maintaining the uniformity and quality we feel will be unmatched at our price point." "We believe that given the choice U.S. dentists would prefer to buy from the U.S." Michaels' goes on to say "Until now, this choice was cost prohibitive, but with our new production capability we will offer higher quality products at a lower cost point. The Made in USA sticker we feel is icing on the cake." CRI is gearing up its marketing plans to solicit distributors who will either want to sell the Cut Rite branded instruments or private label Cut Rite products as their own.
01-13-2010 - Cut Rite Instruments (CRI) expands operations in North Dighton, MA. Expanding both manufacturing space and executive offices CRI is gearing up to expand production to meet expected demand from new marketing campaigns and distributor markets. "Some say we (US Based manufactures) are a dying breed," said Nicole Michael, President and daughter of late founder, "but we look it as we are one of the last one's standing. To us that means a world of opportunity to show the market that high-quality mass produced product manufacturing and fabrication can happen right here in the US." Cut Rite Instruments, a US Based manufacturer of diamond plated instruments has been serving the Dental, Surgical, Construction, Artists, and Hobbyist market since 1968.
01-01-2010 - Cut Rite Instruments (CRI) launches new website with a a fully integrated shopping cart. "This shopping cart will allow us to market and target a full range of clients." said Nicole Michael, President and daughter of Cut Rite's founder Klaus Schneider. "We are a great manufacturing company, not a sales and marketing company. Having an on-line shopping cart of this caliber will enable us to allow both direct consumers, as well as distributors place their orders anytime 24x7 with greater ease and more accuracy. In these tight economic times, US Base manufactures like us need to optimize every step of the supply chain."
12-19-2009 - Cut Rite Instruments to sponsor the 2010 Yankee Dental Conference in Boston, MA. The YDC is the largest dental focused show in New England. With over 4,000 dental practitioners, it is the focus of re-certification and vendor exhibition. Organized by the Mass Dental Society, Connecticut State Dental Association, Maine Dental Association, New Hampshire Dental Association, Rhode Island Dental Association, and Vermont Dental Society. "This is a fantastic place for us to showcase our new product lines and get feedback from dentist on needs and and competition." said Nicole Michael, President of Cut Rite. "We have sponsored before at Yankee Dental, however this year we have a few things that we believe will really put us on the mark. We will be selling and taking orders at the show, which is new for us. We will also be showcasing our new Kool Krystal Terminator burs. These burs have an incredibly high material removal rate, and cut at half the heat of diamond burs. They are perfect for crown and bridge work, and we hope to get the word out at the show." Cut Rite plans to launch a new website with a full shopping cart in conjunction with the show. They will also be launching their facebook page, as well as, promotional support through twitter.
11-30-2009 - Cut Rite Diamonds, Inc. receives private funding to expanding marketing, sales and manufacturing capabilities to service global market for diamond burs, drills, disc's, wheels and other griding and abrasive products. Cut Rite Diamonds will re-incorporate under the name Diamond Plated Technologies, Inc. with a DBA as Cut Rite Instruments operating out of their manufacturing facility in North Dighton, MA. "Since my father passed away our business has struggled to find the excitement, desire and passion it once had." said Nicole Michael, President and daughter of Cut Rite's founder Klaus Schneider. "Though we have been approached by many companies to sell, it was difficult emotionally. This new team of investors bring not only the capital, executive talent and relationships we need to ignite the business, but they also bring compassion and sense of family that fit with our culture. There is a new fire in the people here at Cut Rite, we are very excited about 2010."
